Straight Talk with Sunil: Brand Refresh
9 October 2019
Greetings to the PMI family!
I’m pleased to share my latest episode of “Straight Talk with Sunil (STWS),” where I chat with Cindy Anderson, Vice President of Brand for PMI. Cindy shares her thoughts on how PMI is powering The Project Economy as we transform to better serve our many stakeholders around the world. Wondering why we refreshed the brand? With our 50th anniversary coming to an end, now is the time to reflect on the past and look to the future. We celebrated a successful 50 years, and now want to ensure we’re well-positioned for the next 50.
Cindy discusses why we chose to feature bright colors and the nine new icons we are incorporating, as well as how chapters can embrace it…while still making it their own.
I’m proud that the new brand represents all of our key stakeholders. PMI is sophisticated, but relatable. Experienced, yet experimental. Bold enough to face new frontiers and humble enough to embrace diverse perspectives -- bringing others along on the journey. We’ve proven we can power a profession and know how to make it future-proof. I hope you enjoy the conversation. I know I did!
Watch Straight Talk with Sunil Episode 4.