du and Project Management Institute strengthen bonds for strategic collaboration

DUBAI, U.A.E.

The Middle East region’s fastest growing telecommunications service provider – ‘du’ and Project Management Institute (PMI) today announced renewal of a strategic cooperation agreement in project management. The agreement was signed during a meeting held between Ananda Bose, du’s Chief Corporate Affairs Office and Mark A. Langley, President and CEO of PMI in Dubai.

du is using PMI’s world class project management framework in order to deliver its internal projects as well as for its flagship programs such as in its recent bid for the Smart City Initiative from Dubai Government as well as for Managed Services Solutions for its business customers. This approach is further enhanced by the company’s work with HSI (a PMI organization) to gain access to the knowledge in its global database of leading practices, which is the largest such database in the world.

‘Cooperating with the world-class organization PMI will ensure that we generate maximum value for our customers in terms of du’s reliability in delivering projects on time, within budget and consistently exceeding customer requirements. Our execution capability is one of the central pillars for our differentiation in an increasingly competitive market’ said Ananda Bose.

Also, PMI will benefit from this unique collaboration. ‘Working closely together at Executive level allows us to understand specific challenges in the UAE market. du’s participation in PMI’s exclusive Global Executive Council and its commitment at the highest levels to advancing the use of project management as a strategic business driver demonstrates the company’s leadership in the region and the world.’ added Mark Langley. ‘We are very proud to continue this collaboration with du.’

About du

We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

For further information, please contact:

Saugat Chatterjee

Brand & Communications

du

Mobile: +971559367045

Email: Saugat.Chatterjee@du.ae

Paramita Chakrabarti

LeoComm PR

Tel: +971 4 367 6159

Mobile: +971 55 6088674

Fax: +971 4 367 2615

Email: paramita.chakrabarti@leocommpr.com

About Project Management Institute (PMI)

Project Management Institute (PMI) is the world's leading association for those who consider project, program or portfolio management their profession. Founded in 1969, PMI delivers value for more than three million professionals working in nearly every country in the world through global advocacy, collaboration, education and research. We advance careers, improve organizational success and further mature the project management profession through globally-recognized standards, certifications, communities, resources, tools, academic research, publications, professional development courses and networking opportunities. As part of the PMI family, ProjectManagement.com creates online global communities that deliver more resources, better tools, larger networks and broader perspectives. Visit us at www.PMI.org, www.projectmanagement.com, www.facebook.com/PMInstitute and on Twitter @PMInstitute.

Media Contact:

Mary Ortega
Public Relations Specialist
Tel: 610-356-4600, ext. 7030
Mary.Ortega@pmi.org