Showing Future Leaders the Value of PMI
Because students often do not have the time or funds to attend in-person events, we wanted to provide a free, virtual way for them to learn, collaborate and network. PMI Academic Programs held its first-ever student-only virtual event. Nearly 1,000 undergraduate and graduate students worldwide participated in our live Virtual Student Summit or watched it on-demand. Content included a keynote speech on Next-Gen Leadership, plus career development sessions offering advice on how to make the transition from student to professional.
Evolving Our Brand
As PMI focuses on our most valued customers – individuals who view project management as their profession – we have evolved our brand marketing and imagery to highlight these individuals.
From Barcelona to Beijing, Mumbai to San Diego, we have conducted photoshoots across the globe with real PMI members and certification holders. We are proud to use the images and stories from our global community to help us tell our brand story.
Additionally, we have placed a greater emphasis on our social media channels to strengthen the reach of our brand. Through fresh, engaging dialogue and enhanced platforms we are able to better engage with our followers.
Military Initiative Matches Skills with Career Opportunities
Project management is an ideal profession for military veterans or service members transitioning back into the civilian workforce. Military experience touches all sides of the PMI Talent Triangle® — technical skills, leadership capabilities, and strategic/business management expertise — so veterans are well positioned to be great project managers.
Recognizing this potential, PMI launched a military initiative to United States’ chapters in 2016, which encouraged service personnel to pursue project management careers. In 2017, PMI built on that effort, introducing a web page tailored to military customers and a concierge service for transitioning and veteran military personnel. The “concierge” helps our military customers navigate how to earn a PMI certification, apply for PMI and chapter membership, and connect to a local chapter for mentorship and exam prep. The goal is to help fill the project management talent gap with highly-qualified individuals.
Five New Standards Published
2017 saw several updates to our existing library of standards: A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, The Standard for Program Management – Sixth Edition and The Standard for Portfolio Management – Fourth Edition were all released.
We also launched a new foundational standard – The PMI Guide to Business Analysis to discuss the work that business analysts do on projects and programs. To address the rise of agile practices in project management, we also published an Agile Practice Guide, covered in detail here.