The Case for Story Mapping

Project Managers and Business Analysts can both relate to challenges in defining the scope of an initiative, especially when taking a new idea to execution.  How do you get to the core of what the sponsor is trying to achieve?  How do you quickly ramp up team members and find creative solutions to achieve that vision?  Story Mapping has become a favorite technique to use early in project planning.  Story Mapping helps teams quickly identify and agree on project scope, uncover assumptions and level set information, identify creative solutions, and build up a collaborative working environment all in one fell swoop.

About the Speaker:

Aimee Roberts is a Sr. Business Analyst in the Global Business Solutions (GBS) Project Management Office (PMO) at Mayo Clinic in Rochester, MN.  Over the past 18 years Aimee has served project teams as they work to implement new products or make improvements to existing products and systems.  Aimee earned and has maintained her Certified Business Analysis Professional (CBAP) certification through the International Institute of Business Analysis (IIBA) since 2013.


Viterbo Fine Arts Center
Hospitality Suite
929 Jackson Street
La Crosse, WI 54601


11:00am – Sign in, Networking
11:30am – Lunch and President Announcements
11:45pm – Speaker Introduction andPresentation
12:45pm – Q&A

Menu List:

Baked Potato Bar with various toppings, Coffee, Iced Tea, Water and dessert.

Event Details

Date & Time

14 November 2019

11:00 AM - 1:00 PM (CST-06:00)


Viterbo Fine Arts Center, Hospitality Suite