PMI Luxembourg Chapter has the pleasure to invite you to the webinar: Manage effectively a New Product Development process thanks to prototyping.
Webinar speakers: Adam James Cavallari & Andrea Alessandri
When dealing with a new product development process and trying to get out of the so-called fuzzy front end, companies usually face two opposite risks. The first one is about relying too much on the envisioning and planning capabilities of the team, losing connection with the real market and consumers behaviours. The second one comes from an exaggerated faith in data, which results in following trends that are identified without any relation with identity and vision of the company itself.
Prototyping, in its different forms up to the MVP, is often an effective and well-balanced choice: on one side it allows the company to turn its vision on innovation in something tangible but also less demanding than a real product, on the other it is a very powerful tool when it comes to effective data gathering, as is allows testing with consumers that are real and in target.
The event will be held online via Zoom.
If you have any questions about the event, contact us at [email protected]
We look forward to seeing you!