PMIWDC Agile Book Club | HBR: The New New Product Development Game by Hirotaka Takeuchi and Ikujiro Nonaka

Event Facilitator: Andres Lazaris

About The Book

HBR: The New New Product Development Game
by Hirotaka Takeuchi and Ikujiro Nonaka

This month the Agile Book Club will be trying something different. Instead of a book, we will be reading a long-form article from the Harvard Business Review. Expect more of these articles as we move into 2022. This reading format allows us to be more agile in collectively discussing relevant and evolving topics in the field of Agile Project Management. — The most referenced paper for agile product development.

Published in 1986 in the Harvard Business Review, this white paper remains very much valid today. One of the most popular agile methodologies, Scrum, was inspired by this paper. This article provides a refresher to people who are still struggling with understanding the Scrum framework foundation blocks. In today’s fast-paced, competitive world of product development, speed and flexibility are essential.

Organizations are increasingly realizing that the old, waterfall approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within the team as it moves as a unit up the field. This article details how under the new rugby approach, the product development process emerges from the constant interaction of a hand-picked, multidisciplinary team whose members work together from start to finish. We will explore how the new approach is born out or team members’ interplay, rather than defined, structured stages, and how teams engage in iterative experimentation to reach their goals.

About the Agile Monthly Book Club

The Agile Book Club is a forum for talking about agile books. There is no Book Club membership. Anyone can sign up to join our conversations. There are just three requirements: preregistration, reading the book before the meeting, and bringing a copy of the book to the meeting. Come to the Book Club with an open mind and prepare to have your understanding adjusted as you hear about the book through the voices of your professional peers.

Studying project management and related topics through books is recognized and rewarded by PMI in PDUs, on the basis of one hour of study equals one PDU. Continued certification as a PMP requires the accumulation of these valuable credits and we are pleased to offer this opportunity to obtain both the important training and the educational credit associated with it.

Event Details

Date & Time

23 February 2022

12:00 PM - 1:00 PM (EST-05:00)


Virtual Event


6.00 PDUs for Certified PMs 

Based on the amount of time you will spend in self-directed study of negotiation – we estimate up to six hours of reading, which converts to up to 6 PDUs for qualified PMPs who are under the 30 PDU limit for their current three year certification cycle. Please note that these PDUs will need to be reported as Self-Directed Learning. For full details on PDU reporting refer to the PMP Handbook.