PMIWDC Monthly Book Club | Irresistible by Adam Alter

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The Monthly Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management.

About the Book

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked By Adam Alter

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

About the Speaker

Tyler Wilson Headshot

Event Coordinator (Volunteer): Tyler Wilson

About The Monthly Book Club

The Monthly Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management. There is no Book Club membership. Anyone can sign up to join our conversations. There are just three key requirements: preregistration, reading the book before the meeting, and bringing a copy of the book to the meeting. Note that you should sign up early as we limit the discussion to fifteen people so that everyone has a chance to share their opinion.

Come to the Book Club with an open mind and prepare to have your understanding adjusted as you hear about the book through the voices of your professional peers.

Studying project management and related topics through books is recognized and rewarded by PMI in PDUs, roughly on the basis of one hour of study equals one PDU. Continued certification as a PMP requires the accumulation of these valuable credits and we are pleased to offer this opportunity to obtain both the important training and the educational credit associated with it.

You can also join the PMIWDC Amazon Book Club to suggest future books or see what books we plan to read in the future.

Event Details

Date & Time

8 November 2022

5:00 PM - 6:00 PM (EST-05:00)

Location

Virtual Event

PDUs

6.00 PDUs for Certified PMs

Based on the amount of time you will spend in self-directed study of negotiation – we estimate up to six hours of reading, which converts to up to 6 PDUs for qualified PMPs who are under the 30 PDU limit for their current three year certification cycle. Please note that these PDUs will need to be reported as Self-Directed Learning. For full details on PDU reporting refer to the PMP Handbook.

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