The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
About the Speaker
Event Coordinator (Volunteer): Tyler Wilson
About The Monthly Book Club
The Monthly Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management. There is no Book Club membership. Anyone can sign up to join our conversations. There are just three key requirements: preregistration, reading the book before the meeting, and bringing a copy of the book to the meeting. Note that you should sign up early as we limit the discussion to fifteen people so that everyone has a chance to share their opinion.
Come to the Book Club with an open mind and prepare to have your understanding adjusted as you hear about the book through the voices of your professional peers.
Studying project management and related topics through books is recognized and rewarded by PMI in PDUs, roughly on the basis of one hour of study equals one PDU. Continued certification as a PMP requires the accumulation of these valuable credits and we are pleased to offer this opportunity to obtain both the important training and the educational credit associated with it.
You can also join the PMIWDC Amazon Book Club to suggest future books or see what books we plan to read in the future.
Based on the amount of time you will spend in self-directed study of negotiation – we estimate up to six hours of reading, which converts to up to 6 PDUs for qualified PMPs who are under the 30 PDU limit for their current three year certification cycle. Please note that these PDUs will need to be reported as Self-Directed Learning. For full details on PDU reporting refer to the PMP Handbook.