PM Point Of View #70. Marketing, Branding & Strategic Marketing


When you think of Project Management, do the terms Marketing and Branding come to mind? Maybe they should. In order to survive in today’s fast-paced environment, with its accelerated rate of change, organizations need to pay attention to staying connected and staying relevant. PMs are well positioned to evaluate external perceptions as well as pick up on internal cues that can be indicators of the overall health of an organization.

As you will learn in this episode of PM Point of View®, the techniques and tools of marketing and branding can be very useful, especially when it comes to communication, and identifying and understanding your stakeholders. PMs who know how to read the internal/external signs, and understand how to address them, are more valuable than ever.

Listen, learn, and get a free PDU!


PDU Information

Use the following information in PMI’s CCRS system to register the PDUs for this podcast:

  • PDU Category: Online or Digital Media
  • Provider Number: 4634
  • PDU Claim Code: 4634DJ9EXJ
  • Activity Number: PMPOV0070
  • PDUs for this episode: 1, Strategic

About the Speakers

Mark DeVito
Beyond Definition

Mark DeVito is President of a creative agency called Beyond Definition. With over 20 years of experience leading brand-centric campaigns and creative content strategies, his reputation as a sharp-meets-savvy force is stronger than ever. Mark brings his unique expertise, strategic thinking and creative cohesion to his clients' challenges by guiding teams to translate relevant data into memorable experiences.

Laura Genovese
Genovese Consulting

Laura Genovese, founder of Genovese Consulting, focuses her business and career on association and nonprofit management. She partners with growth-oriented, change-agent organizations that are working to enhance or create something stellar for their members—working alongside them to strategically and intentionally achieve their goals and vision.

Jonathan David Lewis
McKee Wallwork + Co
Partner and Strategy Director, Author, Contributor

Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor, and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.