PM Point Of View #96. Design Thinking


Design mindset, before you even get to design thinking, let’s figure out the problem and check assumptions. Guest Charles Lambdin describes the need and method of creating a frame of thought that has us testing hypotheses of what we need, and making faster smarter bets on the direction we should follow. A key takeaway: the first thing you design shouldn’t be over designed and should be wrong…our goal is learning what is needed. The evidence is it saves overall design cycle time. Ultimately, we are after a bi-directional value exchange with our customers…that’s how we get use from the products we design and deliver.

Co-hosts Mike Hannan and Kendall Lott challenge the concepts, take notes and discover their own stories that match the lessons that Charles has to share. Charles is a Program Manager at Intel, co-author of the book Presumptive Design, and writer of the blog, “The Lateral Lens: Strategy, Quality and Coaching. He holds a PhD in Human Factors Engineering/Cognitive Science from Wichita State University.

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PDU Information

Use the following information in PMI’s CCRS system to register the PDUs for this podcast:

  • PDU Category: Online or Digital Media
  • Provider Number: 4634
  • Activity Number: PMPOV0096
  • PDUs for this episode: 1 Strategic & Business Management