Integrating Design Thinking on Your Projects with Bruce Gay

What You Will Learn

Upon completion of this training, learners will be able to:

  • Describe the benefits of incorporating design methodologies on projects for increased customer alignment and business impact.
  • Identify and apply design thinking techniques for improving benefits realization and project success.
  • Apply innovative and adaptive techniques for user research and requirements elicitation.


In today’s increasingly volatile and complex business environment, project teams need new tools and models to operate in a more flexible, discovery-driven capacity. Design thinking has gained prominence among innovative organizations as a powerful technique for delivering innovative solutions that delight customers. Design thinking enables project teams to solve business problems by following an iterative process and focusing on their users’ standpoints. 

This training explores the intersection between the worlds of design thinking and project management and will provide a high-level overview of design thinking methods and tools. Two case studies are used to concretely show how to integrate design methods into projects with lessons learned and unique outcomes. Learners should bring their “creative” sides as this training offers experiential learning through rapid-fire sketching as well as several individual and group hands-on exercises to learn various design methods for user research, idea generation, visualization, and prototyping.



    • How is the enterprise environment changing, and what are the implications for projects and talented people who want to advance their careers?
    • How do I recognize a VUCA (volatility, uncertainty, complexity, and ambiguity) environment?

PDU Allocation Table

The table below displays the number of professional development units (PDUs) awarded for each PMI® credential, as they align to the PMI Talent Triangle®. Power Skills and Business Acumen PDUs apply evenly across all credentials and Ways of Working PDUs apply only to specific credentials. PDUs will be added in full to all eligible credentials. *Please note that the asterisked row below applies to the PMI® Agile Certification Journey and includes Disciplined Agile® Scrum Master (DASM), Disciplined Agile® Senior Scrum Master (DASSM), Disciplined Agile® Coach (DAC), and Disciplined Agile® Value Stream Consultant (DAVSC) certifications.
Ways of Working Power Skills Business Acumen Total
CAPM® / PMI-CP™ / PMP® / PgMP® 2 2 3 7.00
PMI-ACP® / Agile* 2 2 3 7.00
PMI-SP® 0.25 2 3 5.25
PMI-RMP® 1 2 3 6.00
PfMP® 1 2 3 6.00
PMI-PBA® 1 2 3 6.00
Ways of Working Power Skills Business Acument Talent Triangle



Bruce Gay PMP

Bruce Gay, PMP, helps individuals improve their project management skills, become better leaders, and achieve professional greatness. He has over two-and-a-half decades worth of experience managing large, complex programs and customer relationships across multiple industries. In his current role, Bruce manages a PMO and is responsible for operational and delivery excellence for a 100+ person R&D organization of software engineers, product managers, machine learning and NLP scientists, security experts, and cloud engineers. For the past 15 years, he managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes. 

Bruce has presented at both regional and international conferences, including the PMI global conferences in Chicago, Los Angeles, Dublin, Ireland, Netherlands, and Jamaica. Bruce lives in Pittsburgh, Penn. with his wife, two daughters, and his dog. Bruce is an active volunteer with the PMI Pittsburgh Chapter and is their Director of Corporate Sponsorship. Bruce shares his experiences and ideas around Design Thinking on twitter: @brucegay and on his website: 

Training Information

25 June 2024
Start Time
8:00 AM
1 Day


Member Price
(US$705.00 before 13 May)
Nonmember Price
(US$910.00 before 13 May)
Government Price
Student Price

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