Powerful Storytelling: Stories That Lead Individuals to Action with Carlene Szostak

What You Will Learn

Upon completion of this training, learners will be able to:

  • Discuss the use and value of storytelling in leading and motivating others.
  • Operate a personal inventory of useful skills to frame and control arguments as well as influence individual and team outcomes.
  • Practice and apply storytelling techniques to create/shape their own memorable stories successfully and shift emphasis based on immediate tactical feedback.


The ability to clearly communicate and motivate timely action is considered the single most important skill set of a successful project manager. Research indicates the “art” of storytelling in a business setting is a key component of successful leadership—up, down, and across the organization. 

Industry leaders understand the importance of breaking through the business “noise” by using storytelling to rewrite the rules of communication. The workplace is saturated with tasks driven by deadlines. And yet, it is only the emotions an individual experiences that lead to creating motivation and driving successful outcomes. Enhancing organizational performance while ensuring emotional engagement requires mastering the art of painting verbal pictures—a skill known as storytelling.

We now understand that, in a business environment, relating only facts or time lines will typically be forgotten or misunderstood. The technique has been greatly discredited and is certainly not shown to be effective in today's complex workplace. Effective storytelling makes the message memorable, relevant, and easily shared. 

Attendees will learn how to use the power of stories to engage, inspire, and produce results. Stories spark the listener’s deeper understanding and help them grasp and remember the message. In addition, good stories will inspire listeners and help them retain action items with greater detail than just being handed facts. 

  • Welcome and Objectives 
    • Review why we are here
    • How interaction will take place
  • Day 1 and Day 2 Overview
  • Introductions
  • Adult Learning Theory
    • What is it?
    • Why is it important to understand?
  • Storytelling: Art or Science 
    • Reasons why it is art
    • Reasons why it is science
  • What Is Storytelling and Why Is It Important?
    • What is storytelling?
    • Why is it important in a work environment?
    • Famous storytellers
    • Activity
    • Famous stories
    • Activity
    • Vote (best of tables presents 1)
  • Common Misperceptions
    • Tasks, charts, statistics 
    • Memorable for how long?
    • Activity
  • Your Presence “Sells” the Story
    • What is presence?
    • Your presence
    • Activity 
    • Why it’s important
    • Control mechanisms
    • Using humor
    • Activity
  • Benefits of Storytelling
    • Show your personality
    • Workplace alignment
    • Teaching moment
    • Change
    • Change perceptions
    • Build a relationship
    • How do you DO it?
    • Begin with basics
    • Things that get in the way
    • Logistics
    • Final step
  • Wrap-Up and Next Steps

PDU Allocation Table

The table below displays the number of professional development units (PDUs) awarded for each PMI® credential, as they align to the PMI Talent Triangle®. Power Skills and Business Acumen PDUs apply evenly across all credentials and Ways of Working PDUs apply only to specific credentials. PDUs will be added in full to all eligible credentials. *Please note that the asterisked row below applies to the PMI® Agile Certification Journey and includes Disciplined Agile® Scrum Master (DASM), Disciplined Agile® Senior Scrum Master (DASSM), Disciplined Agile® Coach (DAC), and Disciplined Agile® Value Stream Consultant (DAVSC) certifications.
Ways of Working Power Skills Business Acumen Total
CAPM® / PMP® / PgMP® 0 14 0 14.00
PMI-ACP® / Agile* 0 14 0 14.00
PMI-SP® 0 14 0 14.00
PMI-RMP® 0 14 0 14.00
PfMP® 0 14 0 14.00
PMI-PBA® 0 14 0 14.00
Ways of Working Power Skills Business Acument Talent Triangle



Carlene Szostak

Carlene Szostak is a noted speaker, educator, author and business leader. No matter which hat she’s wearing, her goal is simple – to empower individuals to differentiate themselves and drive measurable results through game-changing actions. Throughout her career, Carlene has worked with organizations across a wide range of industries, from cyber security and manufacturing, to government and professional sports teams. Currently a principal of Quintina Solutions LLC, a global strategic organization, she helps organizations develop succession plans, manage projects effectively and build strategies for the future. When she isn’t working, you’ll find Carlene researching her next book, walking her dog and hunting down the perfect wave while sipping wine at sunset.


Training Information

18 - 19 September 2023
2 Days


Member Price
(US$1385.00 before 7 August)
Nonmember Price
(US$1585.00 before 7 August)
Government Price
Student Price

Not a PMI Member?

Become a member and take advantage of the knowledge and networking available near you through local PMI chapters.

Join PMI