Project Management Institute

Powerful Storytelling: Stories that Lead Individuals to Action with Carlene Szostak


Topics: Communication and Presentation Skills | Influencing | Motivation | Communications

The ability to clearly communicate and motivate timely action is considered the single most important skill set of a successful project manager. Research indicates that the “art” of storytelling in a business setting is a key component of successful leadership, up, down and across the organization. 

Industry leaders understand the importance of breaking through the business "noise" by using storytelling to rewrite the rules of communication. The workplace is saturated with tasks driven by deadlines. And yet, it is only the emotions the individual experiences that lead to creating motivation and driving successful outcomes. To enhance organizational performance while ensuring emotional engagement requires mastering the art of painting verbal pictures, a skill known as storytelling.

We now understand that in a business environment relating only facts or timelines will typically be forgotten or misunderstood. The technique has been greatly discredited and is certainly not shown to be effective in today's complex workplace. The use of effective storytelling not only makes the message memorable, but also relevant and easily shared. 

Participants will learn how to use the power of stories to engage, inspire and produce results. Stories spark the listener's deeper understanding and helps the listener grasp and remember the message. In addition, it will inspire and help retain action items with greater detail than just being handed facts.

Click here for full course details.

What You Will Learn

Upon completion of this course, participants will be able to:

  • Recognize the use and value of storytelling in leading and motivating.
  • Identify when to use tactical assignments to communicate information and when to use storytelling to motivate others without “micromanaging.”
  • Build personal inventory of useful skills to frame and control arguments as well as influence individual and team outcomes.
  • Practice and apply storytelling techniques to create/shape their own memorable stories successfully and shift emphasis based on immediate tactical feedback.
  • Successfully identify motivational drivers they can use in their storytelling examples, allowing them to successfully lead rather than just manage projects.

PDU Allocation Table

The table below displays the number of professional development units (PDUs) awarded for each PMI® credential, as they align to the PMI Talent Triangle®. Leadership and Strategic PDUs apply evenly across all credentials and Technical PDUs apply only to specific credentials. PDUs will be added in full to all eligible credentials.
Technical Leadership Strategic Total
CAPM / PMP / PgMP 0 14 0 14.00
PMI-ACP / Agile* 0 14 0 14.00
PMI-SP 0 14 0 14.00
PMI-RMP 0 14 0 14.00
PfMP 0 14 0 14.00
PMI-PBA 0 14 0 14.00
pmi_talent-triangle_alignments_technical_rgb pmi_talent-triangle_alignments_leadership_rgb pmi_talent-triangle_alignments_strategic_rgb pmi_talent-triangle_alignments_rgb

Seminar Instructor(s)


Carlene Szostak

Carlene Szostak is a noted speaker, educator, author and business leader. No matter which hat she’s wearing, her goal is simple – to empower individuals to differentiate themselves and drive measurable results through game-changing actions. Throughout her career, Carlene has worked with organizations across a wide range of industries, from cyber security and manufacturing, to government and professional sports teams. Currently a principal of Quintina Solutions LLC, a global strategic organization, she helps organizations develop succession plans, manage projects effectively and build strategies for the future. When she isn’t working, you’ll find Carlene researching her next book, walking her dog and hunting down the perfect wave while sipping wine at sunset.


Course Information

2 Days
5 - 6 April 2021


Member Price
(US$1456.00 before 22 February)
Non-Member Price
(US$1612.00 before 22 February)
Government Pricing

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