Project Management Institute

Integrating Design Thinking on Your Projects with Bruce Gay


Topics: Agile | Benefits Realization | Requirements Management | Business Skill Enhancement

In today’s increasingly volatile and complex business environment, project teams need new tools and models to operate in a more flexible, discovery-driven capacity. Design Thinking has gained prominence amongst innovative organizations as a powerful technique for delivering innovative solutions that delight their customers. Design Thinking enables project teams to solve business problems by following an iterative process and focusing on their user’s standpoint.   

This seminar explores the intersection between the worlds of Design Thinking and Project Management and will provide participants with a high-level overview of Design Thinking methods and tools. Two case studies are used to show concretely how to integrate design methods into projects with lessons learned and unique outcomes. Seminar participants should bring their “creative” sides as the workshop offers experiential learning through rapid-fire sketching, as well as several individual and group hands-on exercises to learn various design methods for user research, idea generation, visualization and prototyping.

At the conclusion of the seminar, participants should be able to describe the benefits of incorporating design methodologies on projects for increased customer alignment and business impact, and be able to illustrate multiple design-thinking tools that could benefit current or future projects.

What You Will Learn

  • Communicate the benefits of incorporating design methodologies on projects for increased customer alignment and business impact.
  • Identify and apply Design Thinking techniques for improving benefits realization and project success.
  • Promote the use the of visualization as a means to more precise communication across the project team and with stakeholders.
  • Apply innovative and adaptive techniques for user research and requirements elicitation.

PDU Allocation Table

The table below displays the number of professional development units (PDUs) awarded for each PMI® credential, as they align to the PMI Talent Triangle®. Leadership and Strategic PDUs apply evenly across all credentials and Technical PDUs apply only to specific credentials. PDUs will be added in full to all eligible credentials.
Technical Leadership Strategic Total
CAPM / PMP / PgMP 2 2 3 7.00
PMI-ACP 2 2 3 7.00
PMI-SP 0.25 2 3 5.25
PMI-RMP 1 2 3 6.00
PfMP 1 2 3 6.00
PMI-PBA 1 2 3 6.00
pmi_talent-triangle_alignments_technical_rgb pmi_talent-triangle_alignments_leadership_rgb pmi_talent-triangle_alignments_strategic_rgb pmi_talent-triangle_alignments_rgb

Seminar Instructor(s)


Bruce Gay PMP

Bruce Gay, PMP, has over 20 years of experience managing programs and customer relationships across healthcare Information Technology, telecommunications, and defense industries. Currently a Senior Program Manager at UPMC Enterprises (the commercialization arm of the University of Pittsburgh Medical Center), Bruce manages a multi-million dollar program to develop the next generation of Radiology Informatics systems. Over the past 13 years, he has managed creative teams that incorporated UX Design & Design Thinking methodologies into their product development processes.

Bruce has presented at both regional and international conferences, including the PMI Global Conferences in Chicago, Los Angeles, Dublin, Ireland, Netherlands, and Jamaica. Bruce lives in Pittsburgh, PA with his wife, two daughters, and his dog. Bruce is an active volunteer with the PMI Pittsburgh chapter and is their Director of Corporate Sponsorship. Bruce shares his experiences and ideas around Design Thinking on twitter: @brucegay and on his website:

Course Information

1 Day
24 February 2021

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