Project Management Institute

The Agile Product Owner and Business Analyst


Topics: Business Analysis | Project Management | Agile | Requirements Management | Stakeholder Engagement

Business analysis is critical to any agile project, no matter the role names assigned to the team. Business analysis is most frequently part of the product owner role or a separate role that collaborates with the product owner. Either way, product ownership is a team sport. It is also a crucial and complex activity; easy in principle hard in practice. Your role is an important part of any product development approach, irrespective of the approach being taken. As a product owner, you require clarity of vision, alignment with organizational strategy, understanding of the development process and the ability to communicate with a wide variety of stakeholders across all levels, both inside and outside the organization. This 3-day course will show you how to combine your existing skills with agile tools and techniques. The content focuses on roles in the value management team, and how they collaborate to identify the most important aspects and features of a product. You will provide guidance for technical team members who build the working product. The content covers how to bound your product and understand the business value it provides, identify the key features of the product and organize those features by value, and create a product roadmap. The course also teaches how to write themes, epics and user stories and how to groom and elaborate in order to be ready for sprint planning. The 3rd day of this curriculum will show you how to combine your existing analysis skills with agile tools and techniques. Students will be better equipped to deliver value acting as or to product owners, manage all of the stakeholder wish lists and ensure your project team knows what they’re doing.

What You Will Learn

  • Understand the roles and responsibilities involved in product ownership and where the business analyst can contribute
  • Learn how to use a number of tools to help identify which products should be built to maximize business value using tools such as purpose alignment model, kano analysis, and business objectives models
  • Understand how to build a product roadmap and link that to business outcomes
  • Learn how to use a number of tools to help identify which products should be built to maximize business value using tools such as purpose alignment model, kano analysis, and business objectives model
  • Apply personas to help define features and quality goals for building a product roadmap
  • Use paper prototyping and usability heuristics to guide the design of the product
  • Understand the shape of a well-formed backlog and how to populate it progressively
  • Learn and execute techniques such as story mapping, prioritization and backlog grooming to build a release plan
  • Elaborate stories for development on a just-in-time basis while ensuring the design principles and architectural guidelines are adhered to
  • Understand the role of business analysis in agile software development teams
  • Understand how lightweight modeling techniques are used on agile projects
  • Understand how to derive User Stories from analysis models such as Process Flows, Business Data Diagrams, State Diagrams and other business analysis techniques
  • Understand how to integrate requirements management into an agile development life cycle
  • Utilize guidelines and practices for designing and deploying an effective agile business analysis process
  • Using the business analysis skillset to manage the backlog and facilitate the prioritization and elaboration of stories

PDU Allocation Table

The table below displays the number of professional development units (PDUs) awarded for each PMI® credential, as they align to the PMI Talent Triangle®. Leadership and Strategic PDUs apply evenly across all credentials and Technical PDUs apply only to specific credentials. PDUs will be added in full to all eligible credentials.
Technical Leadership Strategic Total
PMP/PgMP 19 1 1 21.00
PMI-ACP 19 1 1 21.00
PMI-SP 0 1 1 2.00
PMI-RMP 0 1 1 2.00
PfMP 0 1 1 2.00
PMI-PBA 7 1 1 9.00
pmi_talent-triangle_alignments_technical_rgb pmi_talent-triangle_alignments_leadership_rgb pmi_talent-triangle_alignments_strategic_rgb pmi_talent-triangle_alignments_rgb

Seminar Instructor(s)


Candase Hokanson

Candase is a Senior Product Manager at Seilevel and a PMI-Agile Certified Practitioner. Candase helps her clients to clearly understand the desired business value of the projects she works on so that the project team can focus on only the features/requirements that bring the most value. With this technique, she has cut up to 80% of project scope in unrelated or low priority requirements for multiple projects. Additionally, Candase has developed requirements for a variety of products such as: a management accounting and profitability application for a top bank, a globally used consolidated sales tool and a globally used software portal where customers can access their digital products for a multi-billion dollar technology company.

Course Information

3 Days
7 - 9 December 2020


Member Price
(US$2163.00 before 21 October)
Non-Member Price
(US$2627.00 before 21 October)
Government Pricing

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