Project Management Institute

Powerful Storytelling: Stories that Lead Individuals to Action


Topics: Communication and Presentation Skills | Influencing | Motivation

The ability to clearly communicate and motivate timely action is considered the single most important skill set of a successful project manager. Research indicates that the “art” of storytelling in a business setting is a key component of successful leadership, up, down and across the organization. 

Industry leaders understand the importance of breaking through the business "noise" by using storytelling to rewrite the rules of communication. The workplace is saturated with tasks driven by deadlines. And yet, it is only the emotions the individual experiences that lead to creating motivation and driving successful outcomes. To enhance organizational performance while ensuring emotional engagement requires mastering the art of painting verbal pictures; a skill known as storytelling.

We now understand that in a business environment relating only facts or timelines will typically be forgotten or misunderstood. The technique has been greatly discredited and is certainly not shown to be effective in today's complex workplace. The use of effective storytelling not only makes the message memorable, but also relevant and easily shared. 

Participants will learn how to use the power of stories to engage, inspire and produce results. Stories spark the listeners deeper understanding and helps the listener grasp and remember the message. In addition, it will inspire and help retain action items with greater detail than just being handed facts.

What You Will Learn

  • Recognize the use and value of storytelling in leading and motivating
  • Identify when to use tactical assignments to communicate information and when to use storytelling to motivate others without “micromanaging”
  • Build personal inventory of useful skills to frame and control arguments and influence individual and team outcomes.
  • Practice and apply storytelling techniques to create/shape your own memorable stories successfully and shift emphasis based on immediate tactical feedback.
  • Successfully identify motivational drivers you can use in your storytelling examples allowing to successfully lead rather than just manage projects.

PDU Allocation Table

The table below displays the number of professional development units (PDUs) awarded for each PMI® credential, as they align to the PMI Talent Triangle®. Leadership and Strategic PDUs apply evenly across all credentials and Technical PDUs apply only to specific credentials. PDUs will be added in full to all eligible credentials.
Technical Leadership Strategic Total
PMP/PgMP 0 14 0 14.00
PMI-ACP 0 14 0 14.00
PMI-SP 0 14 0 14.00
PMI-RMP 0 14 0 14.00
PfMP 0 14 0 14.00
PMI-PBA 0 14 0 14.00
pmi_talent-triangle_alignments_technical_rgb pmi_talent-triangle_alignments_leadership_rgb pmi_talent-triangle_alignments_strategic_rgb pmi_talent-triangle_alignments_rgb

Seminar Instructor(s)


Carlene Szostak

Carlene Szostak a proven senior leader with a broad range of experience managing people, process and technology. She is presently a Principal of C Squared, Inc., a global strategic organization. She has served as the COO of three organizations and a divisional executive at two others. Her background includes management level positions at H&R Block, Fiserv and Scott Paper. She has managed strategic programs for the NFL, NBA, US Olympic Committee, Mattel and General Foods. Carlene holds certifications in Situational Leadership, DiSC®, TrueColors®, Consultative Selling, Afterburner® Execution and CMMI Process Improvement. She attended Laval University Canada and Jagalonian University Poland.

Course Information

2 Days
8 - 9 April 2020

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