Project Management Institute

Business Planning Essentials: Performing Key Analyses


A business plan can help you to get funding for a project, to evaluate future growth, or to fulfill strategic initiatives. To ensure that your plan is both valuable and relevant, it needs to evolve with your organization, so it should be analyzed on an ongoing basis. This course describes how to carry out an internal analysis, including the assessment of your organization's market strategy, resources, organizational structure, and financial position. It also explains the key elements examined in an external analysis, such as the competitive landscape and industry trends. Lastly, the course will teach you how to use the results of your analyses to identify important opportunities and challenges that may need to be addressed in the business plan.

What You Will Learn

  • Describing how the results of an internal analysis inform a business plan
  • Recognizing how to conduct an external analysis
  • Identifying market influences that may affect your business plan
  • Determining how a SWOT analysis affects a business plan in a given scenario

Who Should Take This Course

Business leaders, professionals, and managers who want to gain or refine their skills for planning and developing strategic business plans

Course Information

Member Price
Non-Member Price

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