Project Management Institute

Winning Proposals 3: Components of a Successful Proposal


Proposals are the first and most important link to getting in the door with a client. Yet firms spend an average of between $5000 and $9000 per proposal, only 30% of which succeed. It is crucial that your completed proposals stand out in a sea of look-alikes. It is just as important that you determine which proposal opportunities you should chase, and how much time and money to allocate to each opportunity. This online course series on Winning Proposals from PSMJ Resources will help you develop the skills you need to create a strategic, polished proposal—every time.

This 1-hour online course is the third chapter of the series and focuses on the technical elements of a proposal. The course covers important components such as the cover letter, executive summary, resumes, references, and federal forms. It also takes a look at your scope of services and schedule, as well as common errors made in preparing the scope. You''ll review helpful information on presenting your schedule and budget, as well as setting your pricing strategy.

What You Will Learn

  • Know how to grab the client’s attention with the cover letter
  • Write an executive summary that can stand alone from the proposal
  • Craft employee resumes including only the most relevant points
  • Define the scope of services
  • Present your fee in a way you’re sure to get the project

Who Should Take This Course

Project Managers, Functional Managers, Senior Managers, Team Leaders, Sales Management, Customer Account Representatives, Business Analysts, Project Sponsors, Portfolio Managers, Program Managers, Instructors

Course Information

Member Price
Non-Member Price

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