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  • Article Organizational Project Management, Consulting June 2001

    PM Network

    Branding the consulting product member content open

    By Jaenicke, Barbara A well-defined product brand is one of the keys to attracting customers in today's crowded marketplace. Successful branding is not only one of the drivers of product success, but a growing trend in…

  • Article Strategy, Organizational Project Management, Consulting December 1995

    PM Network

    Client/server, imaging and earned value member content open

    By Ingram, Tom This-the second of a two-part article on Texas Instruments' 1994 client/server imaging technology project-looks at earned value tracking and scope change management from the perspective of the…

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