The automotive industry

an industry in transition

The automotive industry is going through a dynamic transition.Virtually every aspect and level of the industry is changing.The reason for these changes can be attributed to relentless competition from foreign competitors, such as Toyota.No longer are the Big Three American companies the leading giant in the industry.In order to survive and prosper in the new automotive industry paradigm, every way of enhancing service must be examined.There are five critical factors for future competitive strategies: lead time, selling and servicing, styling, technology, and corporate good citizenship.Not only must a company provide a good quality car, the customer expects it and more.Finding an edge for competition will lie in overall customer-oriented service.The most formidable future competitors are the new American manufacturers (NAMs), which include domestic manufacturers as partners.
member content locked

Log in or join PMI to gain access

or Join

Advertisement

Advertisement

Related Content

  • PM Network

    Jet Setters member content locked

    By Fister Gale, Sarah Like any leading aerospace company, Embraer is driven by a mission to aim higher. The company ranks as one of the world's largest commercial jet manufacturers, but with newer, more fuel-efficient…

  • PM Network

    Weighing the Options member content locked

    By Oyvetsky, Marat In today's digital-first world, companies can't afford to make mistakes when they pursue major technology improvements. But with so many requirements and stakeholders, these improvements are not an…

  • PM Network

    Real Advantage member content locked

    Artificial intelligence (AI) provides the opportunity to streamline and improve project work, according to PMI's latest Pulse of the Profession® research. Here's how top organizations and project…

  • PM Network

    Animal-Free Attraction member content locked

    By Bishel, Ashley Veganism has gone from fringe to fad to on fire—and the business world is hungry for more. The vegan food industry recorded 20 percent year-over-year growth last year in the United States, with…

  • PM Network

    Strategic Balance member content locked

    PM Network interview Susana Molina, PMP, CIO at Veolia Ecuador about maintaining strategic balance across business units in nearly 40 countries.

Advertisement

Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.