The automotive industry

an industry in transition

The automotive industry is going through a dynamic transition.Virtually every aspect and level of the industry is changing.The reason for these changes can be attributed to relentless competition from foreign competitors, such as Toyota.No longer are the Big Three American companies the leading giant in the industry.In order to survive and prosper in the new automotive industry paradigm, every way of enhancing service must be examined.There are five critical factors for future competitive strategies: lead time, selling and servicing, styling, technology, and corporate good citizenship.Not only must a company provide a good quality car, the customer expects it and more.Finding an edge for competition will lie in overall customer-oriented service.The most formidable future competitors are the new American manufacturers (NAMs), which include domestic manufacturers as partners.
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