Aveda Corp., Blaine, Minnesota, USA & Argan Forest, Morocco
From its inception in 1978, cosmetics manufacturer Aveda has embraced the concept of sustainability as a core competitive advantage and a critical business strategy. This concept also informs the way that the company develops and manufactures each of its skincare and haircare products. This article discusses how Aveda manages the sustainable development and production of its products. In doing so, it identifies the company's approach to procuring materials, focusing on its relationship with Targanine Cooperative, a Moroccan collective that brings products from the argan tree to the international market via sustainable harvesting.