The big payoff

To thrive in today's global marketplace, organizations must balance their investments in two different types of activities, between investments in innovative initiatives and investments in revenue-producing operations. Industry leaders have learned that a business's success depends on how well they balance these investments. This article discusses how organizations can simultaneously implement innovative projects and expect returns on their investments (ROI). In doing so, it looks at how some innovative companies evaluate the ROI potential of investment alternatives and balance their desire to develop cutting-edge products and services with their need to provide revenue-generating products and services, noting how project portfolio management can help these organizations achieve this balance. It then describes how Wipro Technologies evaluates the proposed initiatives within its portfolio of innovation projects. Accompanying this article are two sidebars: The first overviews how aluminum manufacturer Novelis e
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