The big sell
Project success begins when project managers educate their employers, clients, and project stakeholders about the value that investing in project management can generate. But such an act of education is a skill of presentation and persuasion that must be delicately applied. This article explains how project managers can successfully obtain support for practicing project management. In doing so, it features seven project management professionals discussing how they were able to persuade detractors of project management, diffuse political confrontations, and resolve the cultural issues that can interfere with efforts to manage and implement projects. Accompanying this article is a sidebar identifying five tactics for building strategically important project alliances.