The Right Stories Told in the Right Ways Can Build a Project's Culture and Unify Teams
The power of storytelling is timeless. It's one of the most effective and influential communication techniques. Whether you call them plans, scripts, models or narratives, stories explain how things work, how we make decisions or justify them, and how we persuade others. They define and teach cultural values, and help us find common ground. Stories can help launch a project, too. They provide project managers a unique opportunity to explain the project's values, goals, and written and unwritten standards.