Project Management Institute

Buzzworthy

A New Starbucks Roastery Project Percolates, Despite Obstacles

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PHOTO COURTESY OF STARBUCKS

With Roastery locations in Seattle, Washington, USA; Shanghai, China; and Milan, Italy, Starbucks is no stranger to building large, immersive coffee spaces. But when it set out to build its latest location, in New York, New York, USA—and to include a new cocktail bar—the project team experienced an unexpected setback: The New York liquor board voted to reduce the site's capacity from 600 people to 400.

To make the most of 23,000-square-foot (2,137-square-meter) space, the team divided the interior into three levels connected by a ribbon of thin, vertical wood strips throughout. The team incorporated wooden blocks on the ceiling to dampen noise when the Roastery is at capacity. The blocks control the acoustics and reference New York's iconic city blocks. And as a callback to the meatpacking history of the neighborhood, bags of green coffee are transported via hooks on a conveyor belt, similar to a butchery. The centerpiece, though, remains the same: a three-story hammered copper cask that holds roasted coffee beans and is visible from nearly any point in the store.

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