Green growth

Article Sustainability December 2011

PM Network

Alderton, Matt

How to cite this article:

Alderton, M. (2011). Green growth. PM Network, 25(12), 50–55.
Organizations worldwide need help managing and measuring their environmental impact, and because project managers are skilled in measuring and reporting results, they're well positioned to benefit from the lucrative sustainability market. This article discusses how project managers who are looking to advance their careers can do so by being seen as 'green experts. It identifies four main areas of benefits with sustainability: cost savings, reducing risk, driving revenue growth, and building brands. In addition, the article recommends that project managers invest in formal education and training to be seen as a green expert, as well as increasing their reporting skills and understanding what metrics are important for sustainability projects. It also mentions other important metrics that affect stakeholders. While training and education are essential, the article also explains the importance of practicing the lessons learned and gaining experience in sustainability. The article mentions how project managers can
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