Film Riot, Calgary, Alberta, Canada
Around the world, organizations and individuals are using their online communities to participate in an innovative business management trend--crowdsourcing. This article explains how two Canadian entrepreneurs used crowdsourcing to launch their independent filmmaking enterprise known as FilmRiot. In doing so, it defines the concept of crowdsourcing and describes the role that crowdsourcing has played in FilmRiot's successful evolution over the past 16 months. It also discusses the ways that FilmRiot is continuing to use crowdsourcing as a means of increasing its market and attracting new investors and partners.