Chirp-Chirp

Visa's Team Develops a Sound to Signal Virtual Transactions

Article Innovation, Change Management 1 February 2019

PM Network

How to cite this article:

Chirp-Chirp: Visa's Team Develops a Sound to Signal Virtual Transactions (2019). PM Network, 33(2), 6.
The Visa logo is recognized across the globe, but the brand saw a big problem looming: The rise of e-commerce, mobile wallets and smart speakers means fewer transactions will require a physical credit card. So, to connect with customers beyond visuals, a project team was tasked with developing an auditory signature.
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