Using constraint management to optimize motion picture production management
Motion picture-making uses a phase-based process for developing story concepts into taped or filmed screenplays. The goal of such efforts is to distribute and exhibit the final product. This article examines how production managers in the motion picture industry can use constraint management (CM) to manage motion picture-making's five phases: the three primary (pre-production, production, and post-production) and the two secondary (distribution and exhibition). It describes how CM can aid production managers in orchestrating an approach that enables them to make routine project decisions throughout the project's life cycle. In doing so, it explains the principles of constraint management and the theory of constraints (TOC) as these relate to making motion pictures and details the critical chain of making motion pictures through the five phases of motion picture production. It then discusses the uncertainties associated with production and the activities which reduce these uncertainties. It also describes how TOC's tools can help production managers identify and resolve production problems.