Global know how
This article discusses the importance of communications strategies to multifaceted global projects, and presents different approaches used by three manufacturing companies. Eastman Kodak improved the success of their international product launches by being sensitive to the needs of different clients in different geographical regions, and offering customized versions of products. France-based chemical manufacturer Rhodia was able to centralize its knowledge in a database that was accessible to project team members, and achieve real-time project adjustment and communication. Advanced Sterilization Products (ASP), a medical equipment and services subsidiary of Johnson & Johnson, implemented a new product development organization and process model that helped them to integrate product development with the supply chain, and resulted in shorter product cycles and a better alignment of projects with strategic objectives.