Taking responsibility

To ensure that corporate social responsibility initiatives (CSRs) benefit both the targeted cause and the sponsoring organization, sustainability programs need the right metrics. A cosmetics company tracks the number of local suppliers and the percentage of ingredients that are sourced locally. A retail clothing company sets up shop so that profits can be reinvested where the textiles are sourced, manufactured, and sold. In the two case studies, find out how MillerCoors finds sustainability in its supply chain, cuts water and energy consumption with new precision irrigation techniques; and how Telstra, an Australia-based telecommunications company, counters cyberbullying and increases digital literacy by bringing its program to Australian libraries.
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