Citizen of the world

To establish an identity as an environmentally and ethically minded organization, companies--both the large and the small--around the world are developing and implementing a variety of corporate social responsibility (CSR) projects. This article discusses how companies are now using benchmarking and evaluation tools to show the economic benefits of embracing CSR and implementing CSR initiatives. In doing so, it identifies how executives commonly view CSR projects and outlines how companies can use a six-step framework for evaluating CSR projects. It describes how beverage giant Coca-Cola is integrating CSR into its operations and establishing methods for determining the impact of these initiatives on its operations. It then explains why some companies have had to change their original CSR goals and evolve their CSR approaches. It also notes the importance of developing exit plans that enable a company to effectively and sensitively end partnerships and eliminate initiatives that no longer align with their bus
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