Cause & effect
Corporate social responsibility (CSR) initiatives are not completely altruistic acts. Organizations usually only implement CSR initiatives that coincide with their business strategies. But this does not mean that CSR initiatives are ways of manipulating the social good to turn a profit. This article profiles five CSR professionals who each discuss how they are helping their clients and employers develop and implement CSR initiatives that are enabling organizations to apply their expertise and redefine their operations in ways that can positively enhance the public good.