Country Choice Organic, Eden Prairie, Minnesota, USA
Large organizations can afford to implement business intelligence (BI) initiatives and can afford to employ the BI professionals who can generate competitive advantages. But because small organizations often lack the budget for BI activities, they must approach BI creatively. This article profiles how organic food manufacturer Country Choice Organic (Eden Prairie, MN, USA) implements its BI initiatives, and through these efforts, competes with such food industry giants as Quaker and General Mills. In doing so, it overviews Country Choice's approach to developing new products and practicing BI. It then explains how Country Choice used its BI to rebrand and redevelop an existing product to compete with a product manufactured by Quaker.