The cultural revolution
The concept of innovation has near-universal appeal across the executive suite. After all, what company couldn't use a new winning product? This article explores how companies must nurture the new ideas they hope to develop in order to innovate. It identifies six techniques that can help any organization build a game-changing culture of innovation. These techniques include: bringing together creators and customers; making sure project teams pursue the right ideas; minimizing bureaucracy and other constraints; rewarding innovators; taking innovative thinking all the way to the top; and giving yourself the freedom to fail.