'David Bowie is ...' a project

To mount the most complex exhibit in its history, a museum team flexed its creativity without losing its focus

Go behind the scenes of a retrospective exhibit featuring David Bowie's influential career at the Museum of Contemporary Art (MCA) in Chicago, Illinois, USA. From putting together the project team, to taking lessons learned from three other cities the show toured through, together with a flexible management approach to maximize ticket sales, discover how 'David Bowie Is' became the most-attended exhibit in the museum's history.
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