Executive identity

Recent studies have confirmed that project managers and executives use different approaches to making decisions: Project managers employ rational, risk-based tools to evaluate data; executive rely on their intuition, a faculty that many have developed through their direct experience in dealing with uncertainty. This article looks at the particular way most executives think. In doing so, it describes the key differences between the project evaluation approaches used by project managers and those used by executives. It features key researchers discussing how project managers can better understand the executive mind and how they can improve the way they communicate with executives.
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