Project Management Institute

Diplomatic relations

In addition to helping organizations realize initiatives that deliver business benefits which make possible the realization of strategic objectives, project management practices can enable organizations to more effectively, efficiently, consistently, and visibly establish significant customer relationships. This article features four accomplished executives discussing the methods that their organizations use to generate repeat business and to better serve their customers through customer relationship management (CRM). These individuals talk about the ways CRM has enabled their organization to satisfy project requirements and exceed customer expectations.
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