Duck alignment theory
going beyond classic project management to maximize project success
Most project management texts and training programs imply that any project can be successful as long as certain guidelines for defining, planning, and implementing the project are followed. I have a radical proposition to make: classic project management doesn’t work—mainly because it doesn’t go far enough. Not only does classic project management not ensure success, but it also fails to define success realistically and overlooks several elements that are critical to achieving it.