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    Enhanced Existence

    Augmented Reality Is Getting Increasingly Real

    Article Innovation 1 February 2020

    PM Network

    How to cite this article:

    Enhanced Existence: Augmented Reality Is Getting Increasingly Real (2020). PM Network, 34(2), 16–17.
    Augmented reality (AR) is getting increasingly real. Thanks to the ubiquity of social media and smartphones, more consumers have access to AR than ever before—though they may not realize it. At the same time, it's also gaining ground as an essential workplace tool for tasks as varied as training pilots and aiding surgeons. In October, Instagram rolled out additional advanced advertising options allowing retailers to offer consumers an AR-enabled "try on" option.
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