Project Management Institute

Enhanced Existence

Augmented Reality Is Getting Increasingly Real

Augmented reality (AR) is getting increasingly real. Thanks to the ubiquity of social media and smartphones, more consumers have access to AR than ever before—though they may not realize it. At the same time, it's also gaining ground as an essential workplace tool for tasks as varied as training pilots and aiding surgeons. In October, Instagram rolled out additional advanced advertising options allowing retailers to offer consumers an AR-enabled "try on" option.
member content locked

Log in or join PMI to gain access

or Join

Advertisement

Advertisement

Related Content

  • PM Network

    A Tight Spot member content locked

    By Ali, Ambreen Automakers have long been focused on perfecting the technology to move a car autonomously from Point A to Point B. Now, with fully autonomous vehicles inching toward mainstream reality, car…

  • PM Network

    Peak Energy member content locked

    By Wilkinson, Amy "Hedonistic sustainability." That's how Bjarke Ingels, founder of architecture firm Bjarke Ingels Group (BIG), describes the newest Danish waste management facility, CopenHill. Completed in October…

  • PM Network

    Learning to Float member content locked

    By Hermans, Amanda Project teams are taking solar on a virtual boat ride, creating floating farms that gain maximum exposure to the sun. In India, plans are underway for the government to set up a 1,000-megawatt…

  • PM Network

    Scanning the Horizon member content locked

    By Conick, Hal Better bar codes are finally on the way. Although it has revolutionized how the world does business, bar code technology has changed little since it arrived in 1974. United Airlines' mobile…

  • PM Network

    Branching Out member content locked

    Banks are launching tech-centric projects to transform the brick-and-mortar experience for customers in the digital age—and not a moment too soon. In the United States, branch closures reached an…

Advertisement