Change the Channel

EPMOs Can Help Ensure New Digital Tools Connect with Customers

More companies are launching digital channels to capture value in their market. Mobile apps, chatbots and online portals are just a few types of channels their teams create to entice customers to do things like shop, view and pay bills, and use support services. A huge proportion of new digital channels fail to engage customers, however. Sometimes low customer adoption is due to a poor user experience.
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