Marketing your projects

Successful 21st century organizations excel when they can integrate their various business components to accomplish common strategic objectives. This article examines such an effort as a perspective that project managers can adopt when selling project management to executives and making their case for organizational investment in projects. In doing so, it outlines several techniques project managers could use both to sell their projects to executives and to align their projects with organizational objectives. It recommends that project managers should acquire a working knowledge of standard marketing processes; it also suggests that they integrate this information into their professional work and use it as a method for developing and initiating enterprise-minded projects, as a method for realizing initiatives that generate business benefits and deliver competitive advantages.
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