Every project needs an executive champion, that individual who ensures that the effort aligns with the sponsoring organization's strategy and who provides the project team with the guidance and resources they need to succeed. This article examines the role that executive sponsors play in relation to project governance and project success. In doing so, it details the project sponsor's identity, function, responsibilities, and roles. It also discusses the project sponsor's accountability to their organization for the project they are sponsoring. It then explains the type of training project sponsors require and outlines methods for training sponsors. It concludes by describing the ways that effective project sponsors can influence project stakeholders and project outcome.