Project Management Institute

Extended Influence

Embracing the Channel Partner's POV Can Forge a Stronger Project Bond

Digital project teams often face a vast and complex experience ecosystem. There's no doubt that customers and employees garner most of the attention, but, as project professionals, we also must prioritize the experiences of a vast array of channel partners. That circle includes distributors, vendors, retailers, consultants, systems integrators, technology deployment consultancies and value-added resellers.
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