Game Changer

Tech Projects are Transforming How Sports are Watched

Major sports leagues in the United States have a new game plan. To create a better viewing experience for fans—and improve the overall game—leagues are experimenting with novel ways to collect, use and distribute data. The need to evolve is growing. In addition to the NBA, the National Hockey League (NHL) and Major League Baseball (MLB) are launching pilot projects to test and eventually introduce new technology. As more customers cease to pay for cable services, leagues stand to lose viewers—and revenue—if they remain stagnant, Mr. Silver said. "If we don't stay current and stay ahead of it, we're going to see a massive drop-off."
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