Project Management Institute

Get to the Root of the Problem

Design Thinking Provides Clarity by Putting People First

Design thinking is all the rage in the business world. An iterative problem-solving approach for designing products and services, it focuses on end-user needs and challenging assumptions. But oddly, I hear very little about design thinking in the project management world. Are we missing the boat? Design thinking is good at addressing complex or ill-defined problems, because it's centered on how a product or service affects end users' feelings and behavior. Similar to agile approaches, it engages users frequently to measure and modify potential solutions during prototyping and testing phases. Instead of decomposing a solution, design thinkers synthesize and generate new options.
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