Forest from the Trees
A Global Pulp Company Transformed a Massive Production Mill to Ensure Long-Term Growth
Chasing growth at a time of uncertainty takes a daring vision. Amid Brazil's worst recession and a tumultuous political landscape, Fibria Celulose in 2015 launched the largest private project in the country—a BRL7.35 billion expansion of its Três Lagoas hardwood pulp production facility. With global demand for wood pulp on the rise, Fibria saw an opportunity to secure its position as the world's top producer of eucalyptus pulp—the key material in paper products ranging from diapers to bank notes.