The game plan

When global video game developer Electronic Arts (EA) released Real Racing 3, it became the most-downloadable free app on Apple's iOS platform in 90 countries. In just one week, the smartphone- and tablet-optimized simulation game surpassed the total number of downloads of the first two iterations combined. This article features EA's development director discussing how the company prepares a title for launch. It identifies the biggest challenge of managing game development projects: identifying what makes people play a game. It then looks at the transition from pay-to-play to free-to-play and how it changed the project management approach and EA's overall business strategy. The article concludes by discussing what helps keep projects on target.
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