Good citizenship

Article Sustainability June 2007

PM Network

Greengard, Samuel

How to cite this article:

Greengard, S. (2007). Good citizenship. PM Network, 21(6), 28–34.
Worldwide, more industry-leading firms are initiating and implementing corporate social responsibility (CSR) projects. And they are doing so not to gain attention through feel-good public relations initiatives, but as part of their belief in their role of helping the communities they serve solve significant quality-of-life issues. This article discusses why CSR projects are important and describes some of the CSR projects that organizations such as India's Byrraju Foundation and Chiquita Brands International are initiating to help reduce devastating social ills--poverty, illiteracy, and poor health--and promote sustainability, efforts that are helping societies function and compete on a global scale. It then explains how these companies are managing their CSR projects, looking at the challenges involved in governing such projects, challenges such as working within--and building relationships with--undeveloped communities. It also lists the results of the Byrraju Foundation's CSR projects, suggesting that impl
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