Fail to succeed

Google's ambitious R&D lab embraces failure to develop projects that can change the world

Project teams working in Google's "moonshot factory" know how to kill a project. The company's R&D lab -- simply called "X" -- located in Mountain View, California, USA strives to invent and launch radical, world-changing technologies. That's a tall order -- but failure isn't frowned upon: It's encouraged. The X methodology is simple: identify a problem, propose a solution and then find how to kill it. More than 100 moonshot projects were killed in 2015.
registered user content locked

Log in or join PMI to gain access

or Account Registration

Advertisement

Advertisement

Related Content

Advertisement

Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.