Fail to succeed

Google's ambitious R&D lab embraces failure to develop projects that can change the world

Project teams working in Google's "moonshot factory" know how to kill a project. The company's R&D lab -- simply called "X" -- located in Mountain View, California, USA strives to invent and launch radical, world-changing technologies. That's a tall order -- but failure isn't frowned upon: It's encouraged. The X methodology is simple: identify a problem, propose a solution and then find how to kill it. More than 100 moonshot projects were killed in 2015.
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